Put our product back in the lime light. As a whole the marketing and advertising element of the industry outside of the industry has fallen away. I.e.: unless you are a dairy farmer society have no real concept of what it is we do. Red Meat producers accountability and promotion is at a higher level than ours. Their products are highlighted weekly in media across the country on a variety of media platforms - the dairy industry has not been promoting to no where near that capacity. Overall image must change and work with our changing industry not against it.
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