Change needs to deliver greater profitability to farmers. The major barrier to this is the fact that milk is rapidly degraded so cant be stored. This allows processors to dictate prices they will pay for this perishable commodity. Farmers need more negotiating power to get this they need market information (what there product is worth IN Australia not on the export market) and the ability to shop around their milk.
I think we need:
- Transparent markets - for example online trading platform that shows traded volumes and prices received
- An independent farm gate price comparison website - help simplify milk prices and enable farmers to make better decisions
- Standard form contracts (see grain industry for examples)
Farmers also need better advocacy. A representative body that represents the broad interests of farmers that is not swayed by processors or political opinion.
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